Organisation and management

The H&M group has a multi-brand matrix organisation with currently nine well-defined brands: H&M, COS, & Other Stories, Monki, Weekday, H&M Home, ARKET and Afound.

Each brand is headed by a responsible individual and has local sales organisations. Centrally, there are a number of joint group functions that support each brand in order to enjoy the advantages of these common areas, so that each brand and country works purposefully according to central policies and guidelines.

The chief executive officer, who is appointed by the board of directors, is responsible for day-to-day management of the H&M group and appoints the members of the executive management team, which is made up of the CEO plus 10 others – six of whom are women. The executive management team consists of the individuals responsible for the following joint group functions: finance, production, sustainability, expansion, communications, human resources, business development and logistics, as well as the person responsible for the H&M brand and the person responsible for new business (which includes the other brands COS, & Other Stories, Monki, Weekday, Cheap Monday, H&M Home, ARKET and Afound). Those responsible for other joint group functions are appointed by the chief financial officer.


H&M Group

CEO Karl-Johan Persson

CFO Jyrki Tervonen



Business Development Daniel Claesson

Controlling Fredrik Nilsén

Human Resources Helena Thybell

Sustainability Anna Gedda

Investor Relations Nils Vinge

Legal Fredrik Björkstedt

Communications Kristina Stenvinkel

Accounting Anders Jonasson

Security Cenneth Cederholm

COO Helena Helmersson

Advanced Analytics & AI Arti Zeighami

Expansion Katja Ahola

IT Morten Halvorsen

Logistics Patrik Berntsson

Production David Sävman





Fredrik Olsson, Managing Director
Madeleine Persson, Managing Director

New Business
Anna Attemark, Head of New Business

Marie Honda, Managing Director

Daniel Herrman, Managing Director

Cheap Monday
Peter Klagsmark, Managing Director

Jennie Dahlin Hansson, Managing Director

& Other Stories
Sanna Lindberg, Managing Director

H&M Home
Anders Sjöblom, Managing Director

Lea Rytz Goldman, Managing Director

Joanna Hummel, Managing Director

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